Sales + marketing deep dive
Turn market signals into sharper revenue work.
Use AI across customer research, positioning, campaigns, account preparation, follow-up, enablement, and pipeline visibility.
Start with the limited free experience. No technical background required.
What you will practice
Applied from the beginning.
- Synthesize customer language, objections, and buying signals.
- Create reusable campaign, account, and follow-up systems.
- Measure what is working and improve the next revenue decision.
What becomes visible
Capability you can show.
- 01Sharper positioning grounded in real customer evidence.
- 02Faster, more consistent sales and marketing execution.
- 03Visible systems that make revenue judgment repeatable.
Reference builds
See what you will build here.
5 exemplar repositories anchor this path. Each one is designed as a working demo, a template you can adapt, and a reference for your own capstone.
- inbound-context-router01
Starts from an email address, enriches the lead, scores fit with visible weights, and routes it with a sourced account brief. Consent and suppression state ride with the record.
- crm-hygiene-sentinel02
Detects incomplete, stale, or conflicting CRM fields and proposes source-backed updates. Never a silent overwrite.
- account-research-brief03
Turns a target-account URL and a few public facts into a concise, sourced brief. Every fact carries its source and collection date; anything untraceable stays out.
- new-hire-signal-play04
Detects a relevant new hire at a target account and drafts a timely, persona-specific outreach recommendation. It recommends; it does not send.
- play-attribution-console05
Shows one go-to-market play end to end: audience, trigger, copy, handoff, reply class, and pipeline outcome in a single view. Claims without a traceable event do not render as fact.
Part of the exemplar roadmap. Repos and demos are added as they ship.